Sara Strope is CMO at TaxJar, the leading sales tax compliance platform for fast-growing internet companies. TaxJar, acquired by Stripe in June 2021, helps over 25,000 businesses collect, report, and file sales tax. Sara joined the team in March 2020, bringing 15+ years of marketing leadership in public companies and venture-backed, B2B SaaS start-ups. From Cloudant & mParticle to IBM Cloud, Sara has a proven track record of bringing new products to market, building high performing teams, and leading through transformation. Sara’s love for SaaS shines through when creating marketing programs focused not only on acquisition, but also retention and expansion.