A talk by Nicole Culver
Director of Product Marketing, SaaS,
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About this talk
Building products that fuel growth is every SaaS company’s goal, but you can’t build products in a silo. Whether you have already implemented a successful product marketing strategy or are just getting started, there are three keys to scaling with a buyer-first mindset.
Start your journey to becoming a product marketing hero by implementing these three tactics. Hear the story of how a $3B company reinvented their product strategy by creating internal evangelists, scrutinizing the customer journey, and breaking down silos.