Mastermind Masterclass: A CEO's Guide to Marketing with Dave Kellogg

A talk by Dave Kellogg
Principal, Dave Kellogg Consulting

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About this talk

No one word strikes more terror in the heart of product-, engineering-, or even sales-oriented founders and CEOs than "marketing."  How to understand marketing?  How to drive marketing?  How to measure marketing?  What to look for in a marketing leader?  In this session, we'll talk about how CEOs (and ohter startup execs) should think about, charter, direct, and support marketing

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