Don’t Sleep on BDRs: Lessons in Scaling a Sales Team from SaaS Sales Leaders with Outreach, Malwarebytes, Hubspot, and Seismic's CROs
A Talk by Amy Appleyard, Anna Baird, Michelle Benfer and Tony Benvenuto
About this talk
Hear from CROs and sales leaders at rapidly growing SaaS companies talk about lessons learned when scaling their sales teams, the importance of BDRs, key hires and when to prioritize them, and more. Topics may include:
Why BDRs/SDRs have the hardest, but one of the most important, positions in B2B sales. How can fast-paced SaaS companies retain BDR/SDR talent by keeping them motivated, focused, and constantly-learning? How young SaaS companies can develop a sales hiring strategy to accommodate explosive growth, new markets, and changing priorities. Growth inflection points SaaS leaders should look for that indicate when it’s time to fill crucial sales leadership roles. Interview and recruiting strategies to vet salesperson talent and resiliency, ranging from junior BDRs/SDRs to seasoned sales VPs.
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