From the Desk of ClickUp's VP of Operations: Hold Onto Your SaaS: How ClickUp Rocketed from $4M to $70M ARR in Two Years with Product-Led Growth

A Talk by Aaron Cort
VP of Operations, ClickUp

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About this talk

In a world full of endless software innovations and limitless competition, getting your software into the hands of new users and growing revenues can be a monumental challenge. ClickUp, the all-in-one productivity platform, was built to take on the hyper-competitive project management and collaborative work industry, and has not only carved out a niche for itself but has actually taken market share from some of the biggest companies in the world. One of the key drivers of ClickUp's growth from $4M to $70M ARR in two years has been its combination of product-led growth and organic marketing. In this presentation, ClickUp's VP of Operations, Aaron Cort, will share how ClickUp's focus on building foundational product-led growth and organic marketing efforts combined with strategic paid marketing attribution and brand-building with out-of-home advertising, enabled the company to take on one of the most competitive SaaS markets in the world to win (and is just getting started)!

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