At the heart of product led growth is the user. As a company scales, your organization must continue to prioritize the user's journey, and help them understand the real value of a product right away. And while the vision of product led growth companies seems simple on the surface, Notion has seen how a few ingredients are mandatory to the success of this strategy. These include focus on a strong community, a funnel that combines self-serve and assisted growth, and constant, open conversations. In this talk, Olivia will delve into the more complex aspects of product led growth, and why they're essential for building a successful business that will thrive for years to come.