A talk by Deborah Preston
VP, Client Success,
Verifone
Categories covered by this talk
About this talk
As a software or a SaaS company, you are constantly in the almost impossible position of having to balance the two imperatives – growth and retention. With recurring revenue businesses, high churn rates can seem like a losing battle. The good news is that reducing churn and increasing customer value, while hard, is not impossible. In this session we’ll look at real-world commerce strategies that SaaS and software companies just like yours can use move the needle on their retention and expansion strategies.