*Digital* Why Intent is the New Lead: 2021 State of Marketing Technology ​with Marqeta's CMO

A talk by Vidya Peters
CMO, Marqeta

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About this talk

Marqeta’s Chief Marketing Officer Vidya Peters has experience leading SaaS companies during times of hyper-growth, including during Marqeta’s recent IPO and previously at MuleSoft. In this talk, she’ll share how a modern approach to building out a marketing tech stack and measuring KPIs can help reach new audiences and uncover new leads in an increasingly competitive sales environment.

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