*Digital* The Why and How of Category Creation and Leadership with BlackLine's CMO

A talk by Andres Botero
Chief Marketing Officer, BlackLine (NASDAQ: BL)

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About this talk

Industry analysts from Gartner, IDC, Forrester and other firms are constantly shaping the market perceptions via Magic Quadrants, Waves, MarketScapes. These reports inform buyers and shape short lists. With 20 years of experience and Leadership positions in 12 different enterprise software categories including SCM, SPM, CPQ and Financial Close, Andres Botero will share proven practices to influence the Influencers to create new categories, achieve leadership positions, and build a strong pipeline with minimal investment.

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